Reclaim PPI is the UK’s #1 claims company, offering 100% no-win, no-fee PPI checks. Even though the PPI ‘deadline’ technically ended in August 2019, customers who had PPI can still make a claim via a Plevin ruling. Our job was to get the word out that people could still get their money refunded and drive low cost, quality leads.

What we did.

Back in 2018 & 2019 the majority of PPI leads were brought in via search, as there was lots of natural interest. Fast forward to 2023 and very few people were searching for “PPI claims”, let alone “Plevin claims”. For that reason we focused our advertising on channels such as Facebook, Instagram, YouTube & native platforms – all platforms where we had to convince people to start their claim.

Another issue Reclaim PPI were having was that their recent ad activity, on Facebook particularly, had been getting a lot of negative comments from people claiming that PPI had ended, and Reclaim PPI’s services were a scam. To counter this, we produced an FAQ video, which explained why Reclaim PPI were a legitimate, regulated company and gave lots of other reasons about why people should start their claim.

Supporting the activity on social, we designed and built an advertorial website, which gave context around Plevin claims and educated customers on who and how they could still get their refunds. For the best possible results, all the internal links on our native advertorial pointed to Reclaim PPI’s website and we promoted the articles on Taboola, Outbrain and Yahoo Native.

Alongside the advertising efforts, a thorough A/B testing program was implemented to ensure that conversion rates were consistently optimized. This involved testing different variations of the website, such as changes to the layout, wording and calls to action, to determine which version was the most effective in converting visitors into leads.

Overall, the combination of better ad creative, an informative advertorial website, targeted advertising, and ongoing optimization through A/B testing, resulted in a highly effective strategy for reaching and assisting customers who were looking to reclaim their PPI. We were able to double the number of leads for a better cost per lead in 2 months.

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Contact Solar are have been installing home solar panels across the UK for the past 15 years. Their expert team use only the most efficient systems, which aim to lower customers energy bills and make for a cleaner planet. Contact Solar approached us looking to supercharge their online marketing.

What we did.

We analysed Contact Solar’s existing paid search activity and decided to completely restructure their accounts. We built new campaigns using Google’s 4-A framework (audience, assets, attribution & automation) and with just 2 weeks of activity on Google and Bing, we saw the cost per lead drop by nearly a half.

Next, we used dynamic ad customisers to ensure our ads references the searcher’s location and plugged into a weather API that pushed our bids aggressively on sunny days – good for the conversion rate.

Our most telling contribution came with the new landing page, which was made using UnBounce. The page – which you can see here – moved the conversion rate from around 3.5% to 7.5%. We recently added a dynamic location element to the page, which has improved the conversion rate to 8.5%. Happy days.

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YourIFA is a financial services intermediary that sells leads to financial advice firms across the country. They operate in a competitive market with a narrow set of search terms driving 80% of their business. As such, the click costs on these terms are often very high so the need for an efficient paid search account was paramount. YourIFA came to us to help manage their media budgets and wanted to build a high converting user journey.

What we did.

Given the high click costs, we knew we needed a set of landing pages with high conversion rates to keep the cost per lead as low as possible. The first thing we noticed was that the existing pages were using an overly complicated form, so we built a vastly streamlined version. Our landing pages also gave greater prominence to YourIFA’s key selling points and many positive reviews.

Once we were happy with the new pages, our design team set about creating some HTML5 email templates that were sent to customers who successfully filled in the form. Using Zapier, we were able to integrate our form with YourIFA’s CRM, meaning both the lead team and user were communicated to immediately on a successful form fill.

With our slick new user journey in hand, we built a granular search account that relied heavily on the use of dynamic location ads. These ads picked up the location of a user and reflected that back in the headline (e.g., “Financial Advisers in [Location]”). Our work resulted in lead volumes improving, whilst cost per lead dropped by almost a half. Success!

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