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Offline conversion tracking helps lower cost per enquiry by 48%

The challenge.

iSki offer the best ski holiday deals on hotels, chalets and apartments across Europe and the USA. After a tricky few years dealing with C-19 travel restrictions, they approached us asking if we’d manage their media budgets, drive leads and keep costs low.

What we did.

iSki were finding that a large chunk of their holiday enquiries were spurious, or that the people enquiring were hard to get hold of.

iSki’s existing set up was targeting leads at any cost and working under the assumption that all leads were equal. To stop this and avoid these ‘tire-kickers’ we set up Google’s offline conversion import, which helped us not only track which campaigns were driving actual sales, but also pushed that data back into the ad platform to be used for optimisation.

Using Salesforce and Google’s API, we were then able to push revenue data back into the ad platform and move our campaigns from “Maximize Conversions” to “Target ROAS”. Using Google’s value based bidding enabled us to move what had been a lead generation ad account into an ecommerce one. And most importantly, iSki saw 10x the sales for just 3x the cost. Shoop, shoop, shoop.

Adrian Russell

Here’s what the client said

"Grapevine came on board during a very difficult time, and have done fantastically well. Their use of data in our ad accounts has been transformative, and the results speak for themselves. They are by far the best digital marketing agency I’ve ever worked with!"
Adrian Russell | iSki

Ready for a chat?

Grapevine team